CP Company and Stone Island are two Italian sportswear brands that have gained cult followings in subcultures around the world. Both brands are known for their high-quality materials, innovative designs, and functional features.CP Company was founded in 1975 by Massimo Osti, a former sailor who wanted to create clothing that was both durable and stylish. Osti was known for his experimentation with new fabrics and construction techniques. One of CP Company’s most iconic designs is the Goggle Jacket, which features removable goggles in the hood. The jacket was originally designed for sailors to protect them from the elements, but it was quickly adopted by other subcultures, such as football casuals and hip hop artists.Stone Island was also founded in 1975, by Carlo Rivetti. Like Osti, Rivetti was interested in creating functional and innovative clothing. Stone Island is known for its use of high-tech materials, such as Gore-Tex and reflective fabrics. The brand’s signature piece is the Compass Jacket, which features a removable compass patch on the left arm. The Compass Jacket has become a symbol of status and style in many subcultures, including football casuals, hip hop, and streetwear.CP Company and Stone Island both became popular in the football casual subculture in the 1980s and 1990s. Football casuals were a group of young men who attended football matches and dressed in expensive sportswear brands. CP Company and Stone Island were seen as status symbols, and they were often worn by football casuals to intimidate their rivals.In the early 2000s, CP Company and Stone Island began to gain popularity in the hip hop subculture. Rappers such as Jay-Z and Kanye West started wearing these brands, and they quickly became popular among hip hop fans around the world. CP Company and Stone Island are now seen as streetwear staples, and they are worn by people of all ages and backgrounds.The popularity of CP Company and Stone Island in subcultures is due to a number of factors. First, both brands produce high-quality clothing that is designed to last. Second, their designs are both innovative and stylish. Third, they have a strong association with subcultures such as football casuals and hip hop. This gives the brands an allure of exclusivity and rebelliousness.CP Company and Stone Island are more than just clothing brands. They are symbols of status, style, and subculture. They are worn by people who want to stand out from the crowd and be part of something bigger than themselves.